The type of font you choose communicates a lot about your company. Fontsįont is the first step to giving your business a visual personality. Even if a designer takes on most of the work, specifying your preferences in the brief will centralize your vision in the final design. By creating a baseline of knowledge, you can communicate your ideas and translate them into a bespoke emblem. What to Consider When Creating the Perfect Wordmark LogoĮven if you use the best logo design services available, personally understanding each element of wordmarks is essential. By experimenting with five design factors, you can develop a unique emblem that’s personalized to your company. It may seem completely overwhelming to create a branding element from a word, but it’s easier than you think. Keeping it simple and using a wordmark ensures that your logo won’t go out of style and end up looking dated.

For example, recently there’s been a resurgence in vintage nautical-themed emblems. Like any industry, logo designs have trends that come and go.

Instead of sticking to worn-out stereotypes, focusing on the lettering will ensure your design is unique and stands out from the crowd. The world doesn’t need another burger shop with a burger logo, or airline with a plane pictorial. Only so many icons exist, and most of them have already been used. Since most icon logos require a wordmark addition at some point in the process, skipping the pictorial design and focusing on the lettering elements could save you both time and money! Easier To Create a Unique Design Similarly, it’s easy to blow it up to put on shop fronts, banners, and website headers. A wordmark is much easier to edit, as typeface is always scalable. Icons can be difficult to resize too small and you can’t see them properly, and on banners, they can be difficult to place. It takes anywhere from five to seven impressions for customers to recognize a company emblem use a wordmark, and it will take the same amount of time for them to remember your company name. Having your brand name in your logo accelerates this process.

More People Know Your NameĪs a small business, getting your name out there is essential to your success. Wordmark logos are often overlooked, but they carry significant benefits. If you’re just starting your branding journey, deciding the type of logo you want to use is a crucial first step. In some cases, focusing on the words themselves better communicates your brand personality anyway! However, utilizing your company name in your branding has considerable benefits. Most small businesses overlook the possibility of a wordmark logo, opting instead for a generic icon. By applying design elements to the lettering and style, what once was just a word becomes a recognizable logo that communicates the brand vision perfectly. Wordmark logos are brand emblems made solely from the name of the company. Mention Coca-Cola or Disney and what do you see? The words, written in their own unique font, right? This simple example shows the power of wordmark logos in just a few seconds - they’re memorable and impactful. Benefits of Wordmark Logos What to Consider When Creating the Perfect Wordmark Logo Choose Wordmark Logos for Your Small Business

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